Google+ making waves in the social media marketing world

by jeanfrancois on 01. Mar, 2012 in marketing techniques, search engines

Google+ is looking to climb to the top of social media marketing tools.
It doesn’t seem that long ago that the SEOs realized that Facebook Fan pages were an important part of internet marketing. Twitter accounts are also the norm and now, Google+.
It seems inevitable that Google+ will equal Facebook in users when considering the power [...]

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Seriously?

by Leif Jason on 03. Nov, 2011 in Uncategorized

What’s the quote about the car mechanic’s car again? Ok, today’s very very long overdue post is about Screaming Frog’s SEO Spider Tool. I am just starting to use it and it looks like it will be enormously handy in facilitating a quick editorial review of your website for SEO purposes.

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A/B Helps You See

by Leif Jason on 19. Nov, 2009 in A/B testing, direct marketing, email campaigns, marketing techniques

Whatever email marketing solution you choose, you should definitely consider whether you want to do A/B testing for your campaign. A/B testing measures the response to emails with different subject lines. This approach is a long-standing mainstay of direct marketing, and for good reason. Sometimes just a small change to a marketing message can significantly [...]

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