Marketing In A Troubled Economy

2008 was a year characterized by change. It seems the roller-coaster ride will only continue in 2009. Our uncertain future has everyone seeking stability, trust, and value in business dealings more than ever. You can respond positively to this economic and market turmoil by highlighting the ways your company embodies those characteristics.

It takes courage to maintain, or even increase, your advertising budget in tough times. But, ongoing research and data collected over the course of several business cycles show the benefits of this courage. Cutting costs should be a worst-case scenario – only to be considered in dire circumstances. If you have to reduce your budget, consulting with Mastermynde and identifying those marketing efforts that offer the best return on investment is definitely recommended.

Your web presence is your image online. For many of your potential customers it’s going to be the first impression they’ll get. It’s certainly your first, best chance to deliver the message you want potential customers to hear, to define the brand of your company, the service you provide, and the problems you solve. It’s important to ensure it reflects professionalism and cost-effective solutions.

Start with a good plan. At Mastermynde we approach the challenges of great web design and marketing methodically. Core principles of usability are coupled with respect for the client’s needs and implemented with a focus on measurable outcomes. The results are working!